Patience is important in B2B telemarketing since results won’t just happen as soon as we would like them to. Imagine you are a professional telemarketer very eager to make a sale yet your prospect says “NO” or “NOT NOW.” You become disappointed. What you must realize is that your success or failure is a choice. There is nothing you can do to push these people to buy from you at that very moment. Sit back and wait it out. Give your prospects a week or two to decide. You can make a follow-up call or send them an email. The point here is, you can learn the art of patience and you can be successful if you choose to.
Related: The Follow-up Strategies in Cold Calling to Counter the Five “NOs”
One of the most admirable characteristics of the most successful telemarketers today is patience. This simply means, these marketers learn to work hard and do things over and over again until they get the results they want. In this blog, I will share just a few ways to help you be like them. Understand them and see if you qualify.
- Patient telemarketers stick with all their goals yet they don’t expect them to happen overnight. They know that time is their best asset and that all their goals can be achieved as long as they give themselves a realistic time frame.
- Patient telemarketers are not easily discouraged by momentary delays. They make use of this idle time to reevaluate themselves and to work on other important tasks. For example, they try to nurture the relationships they have with their prospects through social media or email. They do more research and improve their calling scripts to be more effective.
- Patient telemarketers are not “pushy”. They don’t urge prospects to decide right away.
- Patient telemarketers plan their calls. They think well before they act, listen well before they speak, and research well before they cold call. Consequently, they make wise and sound decisions.
Related: Drive for Sales: B2B Telemarketing Tips That Help Close the Deal
Practicing patience is important not only in telemarketing but also in B2B lead generation and B2B appointment setting. Remember business is a process and it takes time (sometimes longer time). Hang back and wait patiently. And when the perfect day comes your way, just grab it.
