Lead nurturing plays an important role in your overall marketing effort. Nowadays, prospects tend to research online before they make a decision to purchase whatever it is that they need. If a prospect is not ready to buy, it is best to nurture him and walk him through every stage of his buying process until he decides to purchase from you.
Here are my top 5 lead nurture tools that can help you reach out, engage, and build relationships with your cold prospects to turn them into warm leads.
1) Pipeline Lead Nurture Tool by Callbox
Pipeline Lead Nurture Tool is an easy-to-use tool that lets you launch a multi-channel campaign in minutes. Capture your prospect’s attention, educate, and engage with them by delivering personalized messages they need to receive at certain points in the sales process.
How does it work?
Step #1: Automate behavior-based actions.
Take control of your process by defining your next move for any actions – send email, send SMS, send postal mail, prompt to call.
Step #2” Create personalized marketing messages across all channels.
Customize email templates, landing pages, postal mail contents, and SMS messages.
Step #3: Respond to prospects in real time.
Touch base with your prospects right when they are more interested and ready to hear from you.
Step #4: Track all activities of your sales team through Callbox Pipeline.
Learn more about Callbox Lead Nurture Tool!
2) Pardot: B2B Marketing Automation Tool by Salesforce
Pardot lets you;
- Accelerate your sales cycle and close deals faster by:
- Identifying your best leads
- Track engagement with campaigns
- Improve follow-up speed
- Combine your marketing and sales to turn your leads into loyal customers for life
- Generate and fill your sales pipeline with high-quality leads by:
- Creating landing pages and forms
- Run a highly targeted email campaign
- Personalize your buyer’s experience from click to close
- Build meaningful relationships with your prospects
- Track all campaign performance and marketing ROI with a customizable dashboard
Related: 20 FREE Marketing Tools to Get Your Brand Out There
3) Act-on
Act-on is a SaaS, cloud-based marketing automation solution that lets you;
- Manage and optimize all stages of the customer experience.
- Track each prospect’s activity from initial engagement to closed sales and beyond.
- Measure report on all campaigns
You can use Act-on for the following;
- Inbound tracking
- Keep track of who is visiting your site, even if they haven’t converted
- Lead scoring
- Email campaigns
- Automated email drips
- Salesforce Integration
Related: Monthly Top 5 List: Digital Marketing Tools and How to Use Them to Capture B2B Clients
4) Infusionsoft
Infusionsoft is a CRM for small businesses and helps them with their marketing automation. It lets you;
- Import and organize all contacts that come to your business (both online and offline) with tagging and segmentation
- It collects data about contacts’ behaviors, score them based on marketing interactions, and prioritizes hot leads and ready-to-buy prospects
- Build relationships and track engagement with your audience
- Creates personalized messages and automates when to follow up with your prospects.
Related: Follow up Inbound Leads with 5 to 5 Calling Rule (And Increase Sales)
5) Eloqua by Oracle
Eloqua is a lead and campaign management tool and is more popular with large enterprises. It lets marketers engage the right audience with the right message at the right time while providing real-time reporting and insights.
Related: How to Farm for Leads and Harvest Hefty Conversions
Regardless of what lead nurture tool you’re using, your main goal as a marketer is to nurture your leads at every stage of their buying process. These lead nurture tools can help you guide your prospects until they’ve reached the final stage of their buying journey.
