How Much should Appointment Setting Services Cost?

Many business owners consider doing lead-generation campaigns to increase their sales. But is it really worth it to invest in an appointment setting campaign? Should you expect tons of leads right after?

Going through the hassle of recruiting, hiring, and training an employee to evaluating and making sure every area of your marketing strategy is working, makes many managers and business owners consider outsourcing their lead generation. However, costs vary depending on what’s included in a package or service.

Let’s try to compare the cost when you run a lead generation campaign internally from an outsourced B2B lead generation service.

Explore Our Services: Appointment Setting Services in Singapore and APAC

#1. In-house lead generation

#2. Outsourced B2B Lead Generation

Appointment setting campaign service average cost per campaign: $6000 SGD

What’s included in the package:

1.) Sales Team, which includes;

Campaign Manager
Quality Analyst
Primary Sales agent
Backup Sales Agent

2.) Phone lines and phone system

3.) Equipment

Office table
Polycom
Computer

4.) Technology

Sales pipeline
Marketing automation software
Reporting Tools

5.) Database

Every business owner must take note that when you’re doing appointment setting campaign from a B2B lead generation company, you are paying for an opportunity. Not a closed deal. Not all of the appointments can be converted on your first follow-up attempt.

Nurturing your prospects is the most important part of your sales process. Winning all of the leads that you have in your sales pipeline – whether done internally or coming from an outsourced B2B lead generation company, will depend on how your sales team nurtures and walk them through every step of their buying journey.