Organisations need to stay ahead of the key B2B prospecting and marketing trends in order to thrive in the tough world of business. It is imperative that business operators learn how to create engaging content that is geared toward their target buying audience, and at the same time be able to bridge the gap between or among target markets from different generations. That’s a thought advice from Chris Quiocho, CEO and Founder of www.offland.com, and here’s more.
Create Engaging Content For Mobile Devices
Currently, there are 4.41 million smartphone users in Singapore and that number is predicted to increase to 4.82 million in 2022. Take advantage of this statistics by putting out content that could easily grab the reader’s attention. Make sure that your content is engaging enough to keep the readers hooked and understand your message.
Switch Focus
Marketing experts develop strategies that focus on making products and services appealing. However, no matter how good your product is, but don’t have the right audience to sell to, will put all your efforts to waste. Reach the right consumers for your product by profiling your customers based on demographics, and from there you’ll be able to create a sage content and run a successful product campaign.
Profile Your Audience
You have to know who your target customers are and their buying behaviours before you can design a buying process for them, which would eventually lead them to realize the ‘need’ for your product. Put them into segments based on growing sectors, consumer behaviour, consumer profile and purchasing power, and consumer recourse to credit.
Related: Utilize Customer Profiling and Buyer Personas to Achieve Revenue Goals
Appealing Content to Your Audience’s Buying Preferences
Once you have fully and properly identified your target consumers, it’s time to create an appealing content for your audience that would convey the message of your product or service. Be guided on creating the great content that speaks to your target audience, fits a specific place in the buying cycle, tells your story with customer-centric examples, uses meaningful images, can be used in interesting, varied media, employees a clear call-to-action, and can be parsed into additional pieces for optimum use and visibility.
Also, add these B2C lead generation reminders to boost your B2B prospecting content:
- Create a user-friendly content
- Choose the right marketing channel
- Utilize proper tools
- Create attractive landing pages
- Wrap up your message
Add these to the key B2C tactics listed above and you will definitely achieve a successful B2B prospecting campaign.
Related: Understanding How Audience Consume Content and How to Turn Them Into Leads
