Katrina Chua

Here are 4 ways Chinese B2B companies can expand to APAC and find success in their cross-border initiative.

This post will show you how to appeal to specialized audiences in different ways.

In this guide, we take a look at the five main ways that marketers can influence the buyer journey and leverage techniques that form better relationships with their prospects.

Here are the types of questions you need to ask when you want to qualify those cold leads and convert them into warm and sales ready leads. 

In this guide, we take a closer look at why companies struggle with contacts database building, and what they can do to improve their lead generation situation.

We’ve listed six of our favorite lead generation strategies that you can easily deploy and maintain in a week or less!

In this guide, we take a look at the steps you need to take to supercharge your lead generation and ensure better relationships with your potential clients!

In this guide, we take a look at common telemarketing scenarios, and what to do to win in each situation!

Take a look at how you can calculate outbound and inbound lead generation ROI depending on the channels that you’re using

Even before 2020, remote work was on the rise. But, for the time being, the model is here to stay.

In this guide, we want to take a look at the ways you can use your LinkedIn profile as a lead generation tool, and why it’s so powerful.

In this guide, we take a look at what advancements in digital marketing processes are helping make businesses more efficient.