Katrina Chua

Aim high and hit the mark! That’s exactly and literally what MailOnLine did and achieved when they held a dinner party on Mt. Everest.

Planning ahead for your marketing event is not enough, but careful planning is. Here are surefire tips in planning ahead to maximize your post-event marketing campaign:

Telemarketing and email marketing makes it possible to educate target audiences about your offers. But just like any marketing approach, B2B telemarketing and email market have challenges that should be addressed.

There is still an increasing demand for financial services. This is driven by the fact that many organizations, particularly in Singapore, are opting to streamline processes that have been complicating administrative and operational activities.

Events or trade fairs or product exhibitions offer unique and vast opportunities for both entrepreneurs and consumers by showcasing and demonstrating their brand. This can also open doors for meeting with industry partners and finding new ones, learning about the competitors and recent market trends.

The most popular payroll software for 2018 have been named but the stars and reviews attached to these names won’t guarantee a 100% effectiveness on your business. End users have specific needs and that’s what you need to find out in order to attract or influence payroll and accounting software buyers.

Shortly before first contacting Callbox, the Client was in the middle of a key strategic refocus that aimed to expand the company’s footprint in the growing SME business travel segment. The Client had already developed specific packages and solutions tailored for small and medium-sized…

Hyperlocal marketing is an approach that Singaporean businesses with long-term goals should adopt. For one, it allows them to cater towards the interests of certain groups, thereby enabling their messages to be disseminated faster within a single location.

It’s clear that to engage recipients, you need the right mix of marketing and transactional emails. While these two types of emails serve different uses, combining both can boost marketing results through: More ways to connect with prospects and customers…

As technology becomes much more sophisticated and business structures are undergoing constant changes, consulting services have become utterly crucial to successes in any industry. Whether it be healthcare and financial services, consulting firms are needed whenever there are management issues…

The handbook provides comprehensive, step-by-step guides on each of the four key areas of targeted marketing (customers, buying process, channels, and message), as well as detailed checklists and actionable worksheets to put these concepts into action.

Finding the best-fitting running shoe isn’t always easy. To ensure you walk out with active feet, you need to ensure the shoe fits properly from heel to toe. This is how you will find the right buyers for your ERP Software – requires a process to ensure that you have the right target and…

An Oxford study says there’s a 99% chance AI will replace human telemarketers soon. But until AI learns how to build genuine rapport, sales calls will remain a person-to-person interaction. That’s because there are four building blocks of rapport that only we humans can do for now.