Katrina Chua

Attention spans are getting shorter. One study claims it’s shorter than a goldfish’s. But this doesn’t mean people now have fishlike intelligence.

If you feel the need to expand your products and services to include the Asia Pacific sector, here are best places where you can establish a beachhead.

To many businesses in Singapore, outbound marketing is still considered effective in spreading awareness, increasing exposure and attracting customers.

The Client’s core mission is to help companies implement and optimize Microsoft Dynamics AX and CRM applications. It sells its services primarily to…

1 in 5 commercial emails sent never reaches the inbox. 6% end up in the spam folder 14% are blocked by ISPs entirely. For cold emails, inbox placement…

With that being said, consultancy firms in Singapore should come up with better strategies that secure quality leads for their services. In that case,…

Callbox enabled support for WhatsApp Click-to-Chat integration on the company website today. The recently-added feature offers up new ways for Singapore…

Today’s infographic provides a concise summary of email marketing analytics. This guide cites the prerequisites of email marketing and breaks down email…

Clearly, the cloud will be a mainstay and an innovative feature that enterprises should (no, scratch that, must!) tap into. For IT companies that are…

Healthcare companies, especially those based in Asia-Pacific countries where technology is prevalent in diagnostics and treatment such as Singapore, will…

Entrepreneur suggests to make your clients happy. It’s the key to keep them for a lifetime. Here are simple ways to create happy smiles on your customers…

In today’s post, we’ll go over a handful of practical ideas to help you leverage your marketing analytics stack to its full potential. We’ll take a look…