Posts by RV Anthony:

business man in UK thinking to outsource for marketing agency

Things to Think about Before Hiring a Marketing Agency – for UK-based Businesses

In recent years, the marketing landscape has undergone seismic changes due to advancements in technology, changes in customer preferences and purchasing behavior, and the evolution of customer expectations.  B2B (business-to-business) enterprises are finding it difficult to distinguish themselves from their rivals in the market, which may be due to the increasingly crowded nature of various […]

Proven approaches of Lead generation for manufacturers in Asia Pacific

Proven Approaches of Lead Generation for Manufacturers in APAC

Manufacturers have distinctive marketing challenges, whether it’s generating leads, driving traffic, or increasing brand exposure. The buying cycle in the said sector is longer, the price points are relatively higher, and the buying process involves numerous decision-makers, which makes lead generation different and quite challenging for manufacturers. Check the following factors that have a profound influence on how manufacturers attract leads