It’s no doubt, implementing multi-channel marketing can be challenging. Many business owners and managers failed to see its importance to their business. To them, it takes a lot of time and money to implement it and become effective on it.
Only 14% of organizations say they are currently running coordinated marketing campaigns across all channels. 
(CMO by Adobe)
Many C-Level people are still hesitant to incorporate multi-channel marketing because of different reasons such as;
- They don’t have enough knowledge
- Lack of resources
- They’re afraid they might fail
In this article, let us learn to understand what multi-channel marketing really is and how important it is to our business.
What is multi-channel marketing?
Multi-channel marketing is the process of reaching out and interacting with prospects through different communication channels such as;
- Voice
- Social
- Website
- Mobile
- chat
It enables the prospects to engage and respond using the channel of their choice.
Experts’ definition:
Multichannel marketing refers to the practice by which companies interact with customers via multiple channels, both direct and indirect, in order to sell them goods and services. (searchsalesforce.techtarget.com)
Multichannel marketing refers to the practice by which companies interact with customers via multiple channels, both direct and indirect, in order to sell them goods and services. (blog.hubspot.com)
Watch this multi-channel marketing video and learn how you can reach prospects in Asia with less effort and 3x results.
The importance of Multi-channel marketing
72% of consumers says they would rather connect with brands and businesses through multi-channel. 
(blog.autopilothq.com)
There’s a big difference in the buying process of our prospects. But what’s important is, you need to be where your prospects are all the time. Multi-channel marketing lets you create brand awareness and reach out to your target customers through their preferred channel. At the same time, you are giving them options as to which channel to use to interact and communicate with you.
What will happen if you failed to incorporate multi-channel marketing into your business?
- Fewer audience to reach out to
- Lesser interaction with your target prospects
- Fewer sales
- Slower ROI
How to implement multi-channel marketing effectively?
As a business owner, oftentimes we think we need to do everything in order to see results. If you are looking to consider implement multi-channel marketing as part of your marketing strategy but is afraid to fail, here’s a 6-step guide on how to run a multi-channel marketing campaign that works.
STEP #1. Identify and understand your target audience.
STEP #2. Learn their preferred channel of communication
STEP #3. Create a personal message across multiple channels
STEP #4. Make your message clear, concise, relevant and consistent
STEP #5. Monitor and analyze results to know which one is working and which one is not
STEP #6. Reevaluate the channel that is not working well and revamp your strategy.
Learn more about Callbox Multi-Channel Marketing process.
Nowadays, there are many ways on how and where consumers can make purchases online. That’s why it is important to include multi-channel marketing as part of your marketing strategy to ensure better interaction with your prospects.
