Cultivating meaningful and lasting customer connections is a pivotal mission for B2B marketers. Beyond mere relationships, the emphasis lies on nurturing ones that endure. That is why conferences, expos, and trade events are essential for B2B marketers seeking to expand their business horizons and strengthen their brand presence.
Marketing events lead to a 70% conversion rate of attendees into customers. An impressive 74% form a positive perception of a brand after an event, and 65% report an improved understanding of products and services following live event attendance. These statistics attest to the impact of well-executed marketing events in generating leads, fostering customer relationships, and boosting brand awareness.
In this blog, we rounded up some of the most highly anticipated conferences in the APAC this 2024.
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DigiMarCon – Digital Marketing, Media and Advertising Conferences & Exhibitions
As the world’s largest event series in digital marketing, media, and advertising, DigiMarCon has been providing attendees with the unique opportunity to hear from industry leaders as they share valuable insights into emerging industries, the most recent innovative technologies, and best practices year after year.
These conferences provide attendees with a platform for networking with thought leaders, facilitating the building of professional connections, and fostering collaboration with peers.
This 2024, DigiMarCon will continue its substantial global growth across 18 countries and 40 cities. This expansion, along with an international cruise, aims to solidify its standing as the largest Digital Marketing, Media, and Advertising Conference & Exhibition Series worldwide.
This year’s edition of the conference will cover diverse topics in line with digital marketing, including Account-Based Marketing, Behavioral & Neuromarketing, Content Marketing, Conversational Marketing, Conversion Rate Optimization, Data Science & Big Data, Email Marketing, Geo-Targeting & Proximity Marketing, and Growth Hacking.
It will also include discussions about Inbound & Outbound Marketing, Influencer Marketing, Mobile Marketing, Native & Contextual Advertising, Omnichannel Marketing, Paid Search Marketing, Personalization & Privacy, Podcast & Webinar Marketing, to name a few.
DigiMarCon 2024 will make three stops in Asia: Southeast Asia (Singapore), India, and North Asia (China). Here is a detailed breakdown of these upcoming events:
DigiMarCon Southeast Asia and Singapore is scheduled for October 3-4, 2024, at the Marina Bay Sands Expo & Convention Centre. The event offers the flexibility to attend either in-person or online, providing participants with a dynamic and accessible experience.
Meanwhile, DigiMarCon India is slated for August 22-23, 2024, in New Delhi at The Westin Gurgaon New Delhi Hotel. This conference presents attendees with the choice of attending in-person or participating online, ensuring an adaptable and inclusive experience for all.Scheduled for July 18-19, 2024, in Shanghai, China, DigiMarCon North Asia & China will be held at the Hyatt on the Bund Shanghai Hotel. Attendees can opt for either in-person participation or choose to attend online as well.
B2B Marketing Leaders Forum 2024
Since its inception in 2015, the B2B Marketing Leaders Forums have become the largest community of B2B marketers in the Asia-Pacific region. They organize yearly in-person and virtual events in Sydney, Melbourne, Singapore, and across Asia and APAC.
In its ninth year, the B2B Marketing Leaders Forum APAC 2024 is gearing up to be a monumental event, taking place at the Doltone House Jones Bay Wharf in Sydney on May 8-9, 2024.
As the largest gathering of B2B CMOs and marketing leaders in the Asia-Pacific region, this conference will host over 600 professionals who are eager to delve into discussions about our roles as business leaders steering revenue and growth.
Attendees will be able to gain the most up-to-date information and insights from over 70 B2B marketing experts who will be speaking at the event.
With a focus on maintaining a strong presence at the leadership table and ensuring personal relevance in the ever-evolving landscape of modern marketing, attendees can anticipate engaging sessions centered around pipeline development, revenue enhancement, sustainable growth, brand strategies, leadership insights, and personal career advancement.
This forum serves as a pivotal platform for B2B marketers to share insights, build connections, and stay abreast of the latest trends in the dynamic world of B2B marketing.Following a 3-year hiatus, the B2B Marketing Leaders Forum Asia returned to Singapore in 2022 for in-person and online conferences. This 2024, the forum is back for a bigger scale with an exclusive, in-person event for 350 B2B marketers. The event’s focus will be on leadership roles in driving growth and revenue while ensuring relevance in the ever-evolving modern marketing landscape.
The Martech Summit
The MarTech Summit series brings together industry leaders in marketing technology through diverse events such as The MarTech Summit, Virtual MarTech Summit, Virtual MarTech Spotlight, and The MarTech Roundtable.
In this flagship event, both physical and virtual formats are offered, with a focus on four theme tracks: Emerging Marketing Technologies, Digital Transformation, Data-Driven Marketing, and Customer Experience & Engagement.
The MarTech Spotlight is a virtual series concentrating on specific geographical and topical themes, providing a focused two-hour session for time-pressed marketing professionals.
The MarTech Roundtable, meanwhile, is an intimate event where moderators and invited members delve deep into specific topics, addressing current challenges, industry pain points, and emerging trends.
Attendees are bound to experience the next frontier of marketing technology in the upcoming event, Martech Revitalisation: Assemble, Synergise, Impact, Advance. This summit, which will take place in person at The Stamford Balloon, Raffles City Convention Center on April 23 and 24, 2024, promises a unique opportunity for industry leaders to converge and explore the latest advancements in MarTech.
This is an opportunity for B2B marketers to engage in intelligent discussions, collaborative sessions, and invaluable networking to propel their marketing strategies into the future.
DMWF Asia 2024
Bound to take place on February 28-29, 2024, at Marina Bay Sands, Singapore, the Digital & Social Marketing Conference Asia (#DMWF Asia) is a prestigious global event addressing diverse aspects of digital marketing, including Data, Content Marketing, Influencer Marketing, e-Commerce, and AI.
With a focus on practical advice, the two-day conference offers informative discussions on strategic content, networking, and features insights from renowned speakers; with keynote speakers hailing from leading companies like L’Oréal, TikTok, foodpanda, Colgate-Palmolive, ZALORA, and Unilever.
The conference’s agenda revolves around Virtual Reality, Artificial Intelligence, UX, CX, e-commerce, and more. As a part of the global #DMWF series organized by DMWF Ltd., it attracts over 300 attendees, presents 25+ speakers, and showcases 20+ exhibitors; catering to professionals on the director level and above.
Leveraging marketing events for growth
In a nutshell, event marketing refers to any event that promotes a company’s product or service, spanning from in-person presentations to conferences or online webinars. The choice of the event you’re hosting may vary, depending on your business goals.
B2B companies use event marketing to showcase their offerings to a highly relevant audience. Participating in industry events is a great way to not just engage with key decision-makers, but also to enhance your brand visibility, thereby advancing your sales efforts.
Business events play a vital role in your marketing strategy, offering various benefits to enhance your business. Events such as trade shows and exhibitions provide opportunities to showcase your products and services, increase awareness, and launch new offerings.
Engaging in these events allows you to network with industry members, explore potential partnerships, and stay informed about competitors. Moreover, business events serve as a platform to generate new leads and convert them into customers. Depending on your goals, you can attend as a visitor, set up a trade booth as an exhibitor, or even organize and host your own event.
However, it’s essential to assess whether your business will truly benefit from these opportunities by considering your industry, and business situation, and thoroughly researching all available options before making a decision.
Businesses need to prioritize sales as the B2B sector gets more competitive. To stay in the game, you should be able to establish personal connections with their target audience, not just to gain leads but also to build customer relationships that lead to sales and repeat business.
Four key reasons that highlight the importance of attending industry events
Generate leads
In the era of multi-channel marketing, online advertising presents immense value. However, what most marketers overlook is the importance of optimizing physical and offline events. Here is where event marketing comes in. Since events work both virtually and offline, there is a maximized opportunity for businesses to reach multiple members of their target audience in one place.
At these industry events, 64% of marketers find new business opportunities, and 63% generate leads. These figures highlight the importance of these gatherings for expanding business, connecting with prospects, and fostering growth in the professional realm. Tradeshows offer a unique space for marketers to actively seek opportunities and build valuable connections.
Networking events help you connect meaningfully, build trust with potential clients, increase brand visibility, find potential collaborators, and generate high-quality leads. Attending these events also keeps you updated on the latest trends in your field and allows you to learn from the experiences of other professionals.
Enhance brand awareness
Attending trade events helps raise brand awareness by showcasing products directly to a targeted audience and creating memorable interactions. The visibility gained through displays, materials, and merchandise contributes to brand recognition. At these events, networking opportunities also allow for connections with industry professionals, while media coverage and educational sessions further enhance exposure, collectively building brand awareness.
Trade events have proven to work wonders for businesses, with 70% generating leads and boosting brand awareness, while 88% actively participate to enhance their visibility. These figures solidify the strategic impact of events, aligning with overarching lead generation and brand awareness goals.
Cultivate trust and relationships
Attending events not only cultivates customer relationships through direct engagement, fostering trust and loyalty but also provides opportunities to understand customer needs and stay top-of-mind. In-person interactions allow for addressing concerns, showcasing expertise, and building strong connections.
In a competitive marketplace, trust is key. Networking events help establish trust, creating a competitive advantage for future deal closures. Consistent follow-up and delivering on promises solidify trust, turning potential clients into loyal customers.
Build brand advocacy
58% of CMOs think brand experience boosts advocacy. This figure strengthens the claim that genuine testimonials from loyal customers always beat paid ads in terms of credibility.
Cultivating customer loyalty requires effort and meaningful relationships, and through brand events, companies are able to create memorable experiences. This drives brand awareness through word-of-mouth as attendees share their positive experiences. Brand advocates play a crucial role in enhancing credibility, building trust, and drawing heightened interest, leads, and sales.
Establish thought leadership
Thought leadership has become a huge part of every organization’s strategic marketing mix. The context behind this term is to steer away the focus on the product and direct it
to the challenges addressed by your client’s solutions. Companies can showcase thought leadership by actively participating, if not leading, in industry discussions.
Establish your brand as an authoritative figure within the industry by actively participating in discussions, joining panels, or taking part in speaking engagements. This engagement not only showcases your expertise but also positions your business at the forefront of industry conversations.
Wrapping it up…
Digital marketing has changed business landscapes by leveling the playing field in a competitive marketplace, with data collection and analysis as the key to success, and social media as a crucial tool for communication and reducing costs, but what these upcoming events have in store for marketers, brands and consumers this 2024 is yet to be seen.
In considering the events listed above, here’s the major takeaway: Attending industry events offers great rewards with minimal risk. It not only provides a valuable opportunity to socialize and learn but also provides a refreshing approach to engaging with like-minded professionals.
B2B businesses that aim to enhance their event experience by providing targeted outreach, lead generation, and personalized strategies tailored to their business goals can leverage services from lead generation services providers like Callbox.
Callbox, a trusted event marketing provider in the APAC region since 2004, specializes in targeted strategies for Singapore. Our expertise, driven by a multi-channel approach and AI tools, ensures successful event management, high attendance, and customer conversion.
In addition to event marketing, Callbox offers solutions for telemarketing, appointment setting, lead generation, and database services with flexible pricing options tailored to your business needs.
Are you ready to boost attendee turnout and conversions for your live events? Partner with us now!
