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Ongoing ABM Campaign Lifts Potential ARR by $785K for FinTech SaaS Firm

181
Sales-Qualified Leads
223
Marketing-Qualified Leads
4,978
Accounts Touched
Launched an account-based appointment setting campaign to support the Client’s ABM customer acquisition efforts
Enhanced the quality and quantity of information about the Client’s target accounts and decision makers

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Complete Results

Sales-Qualified Leads
181
Marketing-Qualified Leads
223
Accounts Touched
4,978
Contacts per Account
3.3

Key Highlights

  • Launched an account-based appointment setting campaign to support the Client’s ABM customer acquisition efforts
  • Enhanced the quality and quantity of information about the Client’s target accounts and decision makers
  • Added more than $780,000 in new ARR into the Client’s sales pipeline

About the Client

Headquarters

Singapore

Industry

Fintech

Location

Singapore

Target Audience

Decision Makers

Procurement Manager, Sourcing Manager, Accounts Receivable Manager, Accounts Payable Manager, Controller, Managing Director, CFO, IT Manager, CIO, CTO

Industries

Manufacturing, Wholesale Trade, Retail Trade

Locations

SG, MY

The Client

The Client develops and maintains a cloud-based platform that facilitates supply chain financing transactions. The company primarily targets enterprise-level businesses in a number of industries throughout Southeast Asia.

The Challenge

The Client is a fast-growing Singapore-based FinTech company with more than six years of experience partnering with enterprise businesses in Southeast Asia. The company operates a cloud-based platform that helps large enterprises improve cash flows and tap into a pool of working capital through a full menu of supply chain financing options.