Complete Results
Key Highlights
- Successfully executed a 6-month ABM lead generation programme for a managed IT services provider.
- Increased qualified meetings and engagement across priority Singapore accounts.
- Enabled the Client to scale outbound sales efforts without adding internal headcount.
About the Client
Headquarters
Singapore
Industry
Information Technology
Location
Singapore
Target Audience
Decision Makers
CIOs, CTOs, Heads of IT, IT Directors, Infrastructure, Security Managers
Industries
Financial services, Professional services, Logistics and Supply Chain, Technology, SaaS
Locations
Singapore
The Client
The Client is a Singapore-based managed IT services provider delivering reliable network infrastructure, IT support, cloud solutions, and cybersecurity services to growing organisations. The company partners with businesses that require scalable, secure, and well-managed IT environments to support day-to-day operations and long-term growth.
The Challenge
As competition intensified in Singapore’s managed IT services market, The Client needed a more consistent way to reach qualified decision-makers within mid-market and enterprise accounts. Their in-house team relied heavily on referrals and inbound enquiries, which limited pipeline predictability and slowed expansion into new verticals.