Complete Results
Key Highlights
- Delivered a 6-month ABM and lead generation program for an accounting SaaS provider in Singapore.
- Combined SQL and MQL growth with LinkedIn connection-building across target accounts.
- Strengthened long-term sales engagement through LinkedIn and multi-channel outreach.
About the Client
Headquarters
New Zealand and United States
Industry
Software/SaaS
Location
Singapore, Australia, New Zealand, United Kingdom, United States, Canada
Target Audience
Decision Makers
CFOs, Finance Directors, Heads of Accounting, Business Owners, Operations Manager
Industries
Small Business, Finance, Accountants and Bookkeepers, Hospitality, Construction
Locations
Singapore
The Client
The client is a global provider of cloud-based accounting software designed to help businesses manage finances, reporting, invoicing, and compliance through a scalable digital platform.
The Challenge
Despite strong brand recognition globally, the client faced challenges scaling predictable pipeline growth in Singapore’s highly competitive accounting software market. In-house efforts were primarily inbound-driven, limiting reach to businesses actively searching for solutions while leaving high-potential accounts untapped.