Complete Results
Confirmed Booth Appointments
127
Event Leads Nurtured
208
Sales Appointments Booked
69
Key Highlights
- Successfully executed a 3-month integrated event marketing programme for the exhibitor
- Drove targeted booth traffic and secured pre-booked meetings with key decision-makers
- Enabled rapid post-event lead follow-up, converting exhibit interest into qualified sales conversations across APAC
About the Client
Headquarters
California, USA
Industry
Cloud and Edge Computing
Location
APAC, EU, Latin America, North America
Target Audience
Decision Makers
CIOs, CTOs, Heads of Infrastructure, IT Directors, Cloud/Edge Architects, Procurement Managers
Industries
SaaS, AI, Fintech, Telco, Data Centres, and Edge Infrastructure
Locations
APAC
The Client
The Client is a fast-scaling tech company that provides edge computing and cloud connectivity solutions for global enterprises. They deliver ultra-low-latency infrastructure to accelerate digital transformation across various industries. As an exhibitor, the Client aimed to drive more meaningful booth engagement and convert foot traffic into qualified B2B sales leads.
The Challenge
While the Client had a compelling booth set-up and a well-recognised brand within the cloud and edge computing space, they faced challenges