Complete Results
Accounts Reached
88,000
SQLs
357
Sales per moth
2.5
Key Highlights
- The Australian software vendor had previously relied on inbound leads and referrals to grow their business, but wanted to expand their market reach in the Asia Pacific region. They partnered with Callbox, a marketing and sales agency, to generate leads and accelerate sales growth.
- Callbox used a multi-channel approach to reach potential customers, including email marketing, social media outreach, and targeted telemarketing campaigns. They also provided the software vendor with a dedicated team of sales representatives to follow up on leads and schedule appointments.
- Thanks to Callbox's efforts, the software vendor was able to successfully enter new markets and establish a foothold in the Asia Pacific region. Over the course of the campaign, Callbox generated over 500 leads and helped close several deals in the region, demonstrating the effectiveness of their targeted lead generation and sales support services.
About the Client
Headquarters
Australia
Industry
IT, Software
Location
Australia
Target Audience
Decision Makers
IT Companies
Industries
IT, Software
Locations
New Zealand, Brunei, and India
The Client
The Client is a well-known software company in Australia which develops and distributes practice management and tracking software for large companies. Its clients include Ingram Micro, The University of Sydney, Accenture, CitiStreet, and Acumen Alliance.
The Challenge
The Client has excellent brand recognition in Australia and its products have strong market potential. However, it had difficulty penetrating foreign markets often dominated by large global competitors. The Client did not invest significantly in marketing aside from the irregular cold calling efforts by its sales staff. The primary source of new clients was word of mouth.