Complete Results
Key Highlights
- Launched multiple successful campaigns for Asia’s largest B2B events organizer
- Generated 1,207 registered attendees for one of the Client’s trade shows
- Handed off a total of 1,249 warm prospects and 2,771 profiled contacts
About the Client
Headquarters
Asia
Industry
B2B Events Organizer
Location
Asia
Target Audience
Decision Makers
CMOs
Industries
All Industries
Locations
Asia
The Client
The Client is a London, UK-based B2B events organizer with a portfolio of in-person exhibits, tradeshows, and conferences across various industries worldwide. The company also offers web and banner advertising services, B2B broadcasting and data services, as well as digital and print media services.
Founded in 1918, the CLIENT is widely considered to be one of the largest B2B events coordinator today, with 70 offices in 20 countries. THE CLIENT currently operates in two main service segments: one for events, and the other for general marketing services. The company is subdivided into three geographic units: Americas, Asia, and EMEA.
As of 2017, the CLIENT has over 3,500 employees and has reported annual revenues of more than $1.3 billion.
The Challenge
Since 2014, one of Singapore’s major professional and industry events organizer has been working with Callbox to help promote several of their B2B events in Asia.