Complete Results
Qualified Appointments
9
Warm Prospects
124
Registered Attendees
36
Key Highlights
- Launched a Southeast Asia-wide campaign that connected with top-level marketing decision makers
- Handed off 124 warm prospects and 9 qualified appointments
- Registered 36 event attendees; 4x more than targets
About the Client
Headquarters
Singapore
Industry
Advertising
Location
Singapore
Target Audience
Decision Makers
Directors, Head and Senior Managers of Marketing / Branding / Corporate Communications / Public Relations / Advertising
Industries
All Industries
Locations
SG, TH, ID, PH
The Client
The Client is an NYC-based brand management consulting firm with a global customer base. The company offers brand strategy, research and analytics, brand valuation, corporate identity, brand intelligence, brand engagement, packaging design, and naming services.
The Challenge
In 2013, the Client’s Singapore office signed up for a three-month pilot appointment setting campaign with Callbox. The company wanted to outsource some of their prospecting responsibilities, so that their in-house team could focus on opportunities further downstream.