Complete Results
Key Highlights
- Successfully completed a 6-month Lead Generation and Appointment Setting campaign for a leading ICT company
- Worked out campaign actions that helped the Client promote their newly launched next-generation cloud-delivered services
- Achieved key objectives in terms of best-fit accounts and highly-qualified prospects
About the Client
Headquarters
Singapore
Industry
ICT
Location
Singapore
Target Audience
Decision Makers
SVP/EVP/VP/Director/ Manager - IT, Network, Security, Procurement Heads, CTO, CIO, CSO/CISO, CFO
Industries
All (Except Telco, Cybersecurity, System integrators and Public Sectors)
Locations
Singapore, Malaysia, Philippines
The Client
Established in 2001, the Client is a regional telco and ICT services company with operations in Singapore (HQ), Malaysia and the Philippines, and a trusted partner of Fortune 500 companies and top enterprises in SEA. With their wide range of services such as Global Connectivity, Managed Network and Managed Security solutions, they help many businesses build and transform their network and security infrastructure, securely move to the cloud, and achieve their digital agenda.
The Challenge
The Client was looking for a telemarketing partner who could assist them in promoting their recently launched SECURE SD-WAN: Converged Network + Security Solution services, and cater their customer service needs with the human touch via voice, chat and email.
The ICT leader shortlisted some lead generation companies from online and considered some referrals from channel partners at the same time. But, after several talks with a number of providers, they decided to work with Callbox because of its cohesive and comprehensive approach and range of services, which is very much aligned with their focus on business results and less of the process and activities done.