Complete Results
Key Highlights
- Successfully launched ABM Lead Generation & Appointment Setting campaign for a global leader in Managed Security Services.
- Worked outbound activities that w idened the Client’s market scope in the Philippines and Singapore.
- Achieved key objectives in terms of best-fit accounts and highly qualified prospects delivered.
About the Client
Headquarters
Kowloon, Hong Kong
Industry
Managed Security Services
Location
Hong Kong, Singapore, Philippines
Target Audience
Decision Makers
Champion: C-Level-CEO, Owners, HR Director, Sales Manager Influencer: CISO, DPO, VP of Sales & Marketing, IT Executive Technical Buyer: CTO, IT Director, Data Protection Officer Economic Buyer: CEO, IT Director, CFO
Industries
Agriculture, Forestry, Fishing, Mining, Construction, Manufacturing, Transportation & Public Utilities, Wholesale Trade, Retail Trade, Finance, Insurance, Real Estate, Services
Locations
Singapore, Philippines
The Client
Founded in 2000, the Client is a global leader in Managed Security Services operating 24/7 Security Operations Centres to provide cutting-edge solutions to global companies. They develop proprietary technology for a comprehensive, multilayered defense, ensuring secure configurations and updates through their managed security service.
As a service-centric company, they provide hardware solutions and deliver services across physical, virtual, or cloud platforms. They are currently shifting core services to a unified multi-tenanted cloud platform while upholding a global presence through regional SOCs.
The Challenge
The Client devised a strategic plan to penetrate the untapped markets of the Philippines and Singapore. One significant concern for the Client was the potential challenge of a low lead count. Their objective was clear: to boost lead generation and guarantee the scalability of their services. They aimed to avoid any wasted efforts in this endeavor.