Complete Results
Key Highlights
- Successfully completed an Account-Based Marketing Lead Generation and Appointment Setting campaign for a global technology leader
- Worked outbound activities that opened opportunities for the Client to increase lead-tosale conversion ratio
- Achieved key objectives in terms of best-fit accounts and highly-qualified unique contacts delivered
About the Client
Headquarters
Germany
Industry
Manufacturing
Location
Singapore
Target Audience
Decision Makers
IT Directors, IT Infrastructure Managers/Heads, Data Center Managers, Engineering/Facilities Heads, Corporate Real Estates, VPs, GMs covering the same scope, C-Levels (CEO, CIO, CTO)
Industries
Mechanical Machinery and Equipment, Electrical and Equipment, Plant Equipment Layout and Design, Medical Devices, Non-Visible Automotive Components, Tooling, Consumer Electronics, Consumer Durables
Locations
Singapore
The Client
The Client is a global powerhouse technology pioneer focused on industry, infrastructure, transport, and healthcare, adding real value for customers by providing Building Technologies, Drive Technology, Energy, Financing, Healthcare, Industrial Automation, Mobility, Services, Software, and Consumer Products.
The Challenge
From designing the pointer telegraph back in 1847, the Client took its way up to become a global powerhouse technology conglomerate by constantly creating and building solutions that empower its customers to positively transform their businesses.
Along the course, however, the tech giant was confronted with several challenges such as the first comprehensive reform of the organization, the launch of the Ten-Point Program, compliance risks, and the recent pandemic. Nonetheless, it withstood all odds by being innovative, customer-oriented, and adherent to quality standards.