Complete Results
Key Highlights
- Successfully executed a 3-month ABM lead generation and appointment-setting campaign for an IT solutions company
- Secured qualified sales meetings for the Client's reps with potential buyers
- Accomplished key objectives in terms of best-fit accounts and produced highly qualified unique contacts
About the Client
Headquarters
India
Industry
Software Services
Location
India
Target Audience
Decision Makers
IT Director, CTO, IT VP, Head of Departments (Finance/Operations/Manufacturing/Supply Chain/Marketing/Sales)
Industries
Education: E-Learning, Education Management, Higher Education Finance: Banking, Insurance, Financial Services Corporate Services: Staffing and Recruiting, Information Services, Outsourcing/Offshoring, Consulting Software and IT Services: Information Technology and Services, and Computer Software
Locations
Singapore, Malaysia, Bahrain, Dubai, Saudi, Japan
The Client
The Client is an information technology (IT) consulting and software development company that provides high-end technology solutions to mid-to large-scale businesses. They specialize in cloud computing, security, monitoring, virtualization, and clustering. In addition, they also provide open-source solutions and services like automation, DevOps, Internet of Things (IoT), and Big Data.
The Challenge
To meet varying business needs, modern enterprises rely on multiple resources, platforms, and infrastructure, along with technology. The Client integrates multiple technologies on robust platforms to serve these needs. Our experts specialize in optimizing available resources to keep infrastructure costs under control.
In this campaign, the Client’s goal was to gain a better understanding of their target audience’s needs in APAC countries and evaluate their competitors’ strategies to improve their services.