Complete Results
Key Highlights
- Carried out a successful targeted B2C campaign in a heavily-regulated industry
- Hit campaign targets consistently throughout the entire nine-month duration
- Outperformed B2C benchmarks in terms of reach and response rates
About the Client
Headquarters
Australia
Industry
Financial
Location
Australia
Target Audience
Decision Makers
Home Owners
Industries
Residential
Locations
Australia
The Client
The Client is a long-established, family-run business providing a variety of financial solutions tailored for individuals and households throughout Australia. Its main lines of services include same-day small loans, car loans, and business loans. In addition, the Client is a mortgage broker offering home loans and is also a Registered Debt Agreement Administrator helping
customers with debt relief and bankruptcy avoidance.
The Challenge
The Client is among the country’s many credit repair and debt relief companies offering Part IX Debt administration, which are services that help customers handle debt and avoid personal bankruptcy. The Client is looking to expand its share of this growing sector with its unique value proposition centered around having “the fairest fee structure in the market” as well as its reputation as an established industry player.