Complete Results
Key Highlights
- Launched an ongoing appointment setting campaign to drive user growth for a research and analytics firm
- Connected with heads of PR and Corporate Communications from medium to large Malaysian companies
- Met campaign targets in the first two months, gearing up for third month
About the Client
Headquarters
New York
Industry
Research, Information, and Analytics
Location
Malaysia
Target Audience
Decision Makers
Owners and Managing Directors
Industries
All Industries (Priorities: Government-Linked companies, local companies with overseas interests, Tourism and Hospitality, Automobiles, Oil & Gas, Finance-related, Food and Beverage)
Locations
Malaysia (Kuala Lumpur and Petaling Jaya)
The Client
The Client is the Malaysia division of a US-based company that supplies information and analytics products to professional and business customers worldwide. Its primary product line includes content-enabled workflow solutions for use in legal, regulatory and business research.
The Challenge
With operations in over 175 countries and a 200-year company history, the Client leads the legal research and intelligence market across the globe. Professionals performing various research roles in law offices, government agencies, and private organizations make up the bulk of the Client’s customer base.