Complete Results
Webinar Registrations
35,793
Campaign Years
3
Key Highlights
- Successfully launched a fully managed lead generation and webinar invite campaign.
- Reached and engaged high value accounts through multi-channel marketing for a leading remote monitoring and management software products and services provider.
- Completed an end-to-end webinar event campaign from promotion to facilitation and reporting.
About the Client
Headquarters
Ottawa, Canada
Industry
Software
Location
Canada
Target Audience
Decision Makers
IT professionals, C-suite, Persons-in-charge/Heads of IT
Industries
IT Organizations
Locations
USA, Canada, UK, New Zealand
The Client
The Client is a provider of remote monitoring and management software products and services for managed service providers, IT service providers and value added resellers that offer IT support services to small to medium businesses.
The Challenge
The Client was to launch a series of webinars in US and Canada, and needed a marketing partner to help generate registrations. The campaign required hundreds of calling activities everyday which they saw to be a major challenge for their in-house marketing staff.