Complete Results
Key Highlights
- Callbox's targeted marketing approach helped the software company reach ideal prospects.
- Callbox's services resulted in a 70% increase in the company's sales pipeline.
- Callbox provided detailed reporting and analysis throughout the campaign.
About the Client
Headquarters
US
Industry
IT, Software
Location
US
Target Audience
Decision Makers
IT Managers, IT Directors, CTO, CEO
Industries
IT, Software
Locations
Worldwide
The Client
The Client’s goal is to provide the best software experience and a lower total cost of ownership for their customers. To meet customers’ long-term needs, they provide an evolutionary path to support continuing business and technology innovation.
The Challenge
The Client didn’t have the in-house expertise to run a lead generation and lead management campaign, nor did they have the database tools to support one. To achieve their objectives, they needed a partner to develop and execute a comprehensive lead generation, qualification and appointment-setting program to capture greater market share for their business software solutions. While the company had a dominant market share in the industry, it lacked the support for their sales people to handle leads and prospect profiling.