Complete Results
Key Highlights
- Successfully completed a 12-month Account-Based Marketing Lead Generation and Appointment Setting program for a Singapore-based logistics and express delivery company.
- Worked out outbound program activities that enabled the Client to engage with new sets of prospects in the APAC.
- Achieved key objectives for the Client in terms of highly qualified prospects and best-fit accounts.
About the Client
Headquarters
Kallang, Singapore
Industry
Logistics
Location
Singapore
Target Audience
Decision Makers
Procurement Manager, COO, Chief Supply Chain Officer, VP for Operations/ Manufacturing/Logistics, IT Director, Director of Planning, Inventory Director, VP of Business Intelligence, C-level, President
Industries
Logistics & Supply Chain Management, E-commerce, Packaging and Warehousing
Locations
APAC-wide
The Client
With the mission to revolutionize logistics and maintain industry leadership, the Singapore-based logistics and express delivery company provides seamless door-to-door services to customers across diverse sectors. Their commitment to innovation and simplification has propelled them to the forefront of the logistics industry.
Aiming to optimize their services, strengthen their connections, and ensure balanced growth, the Client’s dedication to quality customer service is displayed through a comprehensive set of services. including door-to-door delivery, same-day services, real-time tracking, after-hours pickup, customs support, dangerous goods handling, insurance, and premium packaging.
The Challenge
The APAC region’s diversity has left the Client struggling to adapt their marketing approaches to different languages, business practices, and regulations. To address this challenge, they acknowledged the importance of
conducting thorough market research for each APAC country, localizing their marketing materials, establishing local partnerships, implementing lead scoring and automation, and closely monitoring performance metrics.
These strategies are instrumental in adapting to local preferences and efficiently generating leads in a diverse market, thereby facilitating their expansion efforts.
However, delegating these multifaceted tasks to their in-house team posed significant difficulties. The Client sought the expertise of a reputable lead generation services provider with a strong presence and profound
knowledge of the APAC market.