Niche Consulting Firm Gains Solid Foothold in High-Growth SG Market
Sales Appointments
80
Mqls
145
Target Contacts Reached
145
Industry
Consulting
Location
Singapore
Headquarters
Singapore
Campaign Type
Lead Generation, Appointment Setting
Target Location
Singapore
Target Industries
Manufacturing, IT
Target Contacts
CEO, CFO, CTO, Founder, Director, Head of Innovation/Acquisition, Finance Manager
The Client
The Client is a multinational consulting company that offers intangible asset management and valuation services. The scope of their practice covers patents, copyrights, trademarks, and other forms of intellectual property. The company works with manufacturing and technology companies in Australia, New Zealand, the United Kingdom, and United States.
The Challenge
Intangible assets (such as patents, software, content, brand name, and digital property) account for a greater portion of the value of a business today. In Singapore, intangible assets now make up at least a third of local companies’ value, up from 20% in 2010.
