Complete Results
Key Highlights
- Maximizing staff and available resources both of the Client’s and Callbox
- Filtering the most qualified customers for immediate conversion
- Generating a list of potential customers that the Client can continue to follow-up in the succeeding months
About the Client
Headquarters
Australia
Industry
Financial
Location
Sydney, Australia
Target Audience
Decision Makers
Owners, Director, General Manager, Managing Director
Industries
Small and Medium Retail, Services, Freight
Locations
NSW, Australia
The Client
The Client is a financial company that offers unsecured business loans to small and medium businesses in North South Wales, Australia. They grant loans to businesses for varied purposes ranging from site renovation, marketing and advertising to vendor-financing. The fast loan approval of 2-3 working days and custom packages they offer have become popular and have earned them client referrals.
The Challenge
The Client kept its good business reputation among customers which enabled them to sustain a good number of customers in their database until competitors grew and mushroomed in the market, offering similar financing options which threatened to kill much of their business. This has impacted customer acquisition and even account maintenance which urged the Client to reconsider their usual laid back marketing style of waiting for customers to ring their phones or knock at the office door.