Complete Results
Key Highlights
- Successfully executed a 3-month ABM and lead generation program in Singapore
- Enabled consistent engagement with enterprise decision-makers through multi-channel outreach
- Supported sales teams with booked appointments and well-nurtured opportunities
About the Client
Headquarters
Europe
Industry
Information Technology
Location
USA, Canada, Latin America, APAC, Europe, Middle East
Target Audience
Decision Makers
CEOs, COOs, CFOs, Finance Director, Head of IT, IT Director, Managers, IT and Systems Engineer, System Admin, IT Executive, SAP Finance Controller and Consultant, and Production Manager
Industries
Chemicals, Consumer Products, Discrete Industries, Healthcare, Higher Education, Insurance and Banking, Life Sciences, Professional Services, Public Sector, Wholesale Distribution
Locations
Singapore
The Client
The Client is a global enterprise IT solutions provider specialising in SAP ERP and cloud solutions, Business Intelligence, Analytics, and Big Data. The company supports organisations in modernising core business processes, improving operational visibility, and enabling data-driven decision-making through SAP-centric technologies.
The Challenge
Operating in Singapore’s competitive enterprise IT landscape, The Client needed a scalable, targeted approach to generate demand across multiple SAP solutions, including SAP ERP, Analytics & BI, and SAP Concur. Traditional outreach methods made it difficult to consistently identify qualified organisations with active requirements and align with multiple stakeholders involved in enterprise technology decisions.