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How a Singapore Event Agency Scaled B2B Event Leads

312
Qualified Event Registrations
68%
Attendance Rate
35%
Client Pipeline Opportunities
312 qualified registrations and 95 post-event appointments.
68% attendance rate from targeted enterprise audiences.

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Complete Results

Qualified Event Registrations
312
Attendance Rate
68%
Client Pipeline Opportunities
35%

Key Highlights

  • 312 qualified registrations and 95 post-event appointments.
  • 68% attendance rate from targeted enterprise audiences.
  • 35% increase in qualified pipeline opportunities for the client.

About the Client

Headquarters

Singapore

Industry

B2B Marketing Agency

Location

Singapore

Target Audience

Decision Makers

CMOs, Marketing Directors, Event Managers, and Partnership Heads

Industries

Technology, SaaS, and Enterprise Services

Locations

Singapore

The Client

The client is a Singapore-based B2B marketing agency specializing in digital campaigns, creative strategy, and event management for regional tech companies.

The Challenge

The agency had strong creative and campaign execution capabilities but lacked the bandwidth to drive attendance and qualified engagement for client-sponsored events consistently. Traditional email blasts and social media posts generated interest but failed to convert to high-quality registrations.

Outsourced Event Marketing Lead Gen – SG Agency Case Study