Complete Results
Key Highlights
- Completed a Lead Generation and Appointment Setting program spanning 2 months and 2 weeks for a top global event organizer.
- Engaged high-value prospects in key industries using targeted multi-channel strategies.
- Achieved key objectives by focusing on best-fit accounts, building a pipeline of highly qualified, sales-ready leads.
About the Client
Headquarters
Courbevoie, France
Industry
Events Services
Location
France, United Kingdom, Singapore
Target Audience
Decision Makers
CMOs, Production Managers, Maintenance Managers, Purchasing Managers, Engineering Managers, Project Engineers, CEOs, Directors, and Owners
Industries
Retail, Supermarkets, Consumer Electronics, Apparel & Fashion, Consumer Goods, Cosmetics, Furniture, Luxury Goods & Jewelry, Sporting Goods, Computer Hardware, Telecommunications, Pharmaceuticals, Automotive, Wholesale, E-commerce
Locations
APAC
The Client
The Client, established in 2008, is a global leader in event organization that hosts 100+ B2B and B2B2C events annually across multiple industries, including food, agriculture, fashion, digital, security, and construction.
The Challenge
The Client, a renowned retail event organizer, is expanding to APAC and requires support in generating leads and driving attendance. They aim to target businesses that sell directly to consumers by outsourcing lead generation and event marketing to Callbox. The strategy focuses on database development and telesales to boost attendance and engagement.