Complete Results
Key Highlights
- Planned and deployed a multi-channel appointment setting program for a software company that targeted gyms and fitness clubs throughout the US and Canada
- Used targeting and segmentation strategies that improved engagement and overall results
- Accelerated pipeline growth by up to 3.7 times the baseline rate
About the Client
Headquarters
USA
Industry
Software
Location
USA
Target Audience
Decision Makers
Fitness Club Owner, Fitness Center Manager, Fitness Director, Gym General Manager, Operations Manager, Assistant Manager
Industries
Gyms, Fitness Facilities, Health Clubs, Wellness Centers
Locations
USA and Canada
The Client
The Client develops and provides membership management software designed for fitness clubs and wellness centers. The company targets gym facilities of all sizes, as well as single-location and multi-site fitness chains throughout the United States and Canada.
The Challenge
The Client offers a very competitive fitness club management platform that handles operations, memberships, sales, and back office processes. But the market for this type of software in North America is also highly saturated, with more than 50 major vendors operating in the same segments as the Client.