Complete Results
Key Highlights
- Successfully executed a 6-month, two-pillar NLP lead generation and appointment setting program for a Singapore-based AI machine learning vendor competing against global hyperscalers across five priority verticals.
- Enabled the client to cut through hyperscaler brand dominance in Singapore's enterprise market through compliance-aware, diagnostic-first multi-channel outreach.
- Helped the client move beyond a conference-dependent inbound pipeline and win qualified enterprise meetings against better-resourced global competitors
About the Client
Headquarters
Singapore
Industry
AI Technology
Location
Singapore
Target Audience
Decision Makers
CTOs, CIOs, Chief Data Officers, Heads of Product, VP Engineering, Operations Directors, Customer Experience Leaders, CEOs and Founders at scale-ups
Industries
Financial Services and Fintech, Healthcare and Life Sciences, Retail and E-Commerce, Government and Public Sector, Telecommunications and Media
Locations
APAC-wide
The Client
The client is a Singapore-headquartered NLP machine learning vendor at the growth stage — post-seed or Series A — offering an NLP platform and APIs, conversational AI, sentiment analysis and Voice of Customer analytics, document intelligence, and multilingual NLP purpose-built for Southeast Asian language complexity, including Singlish, Bahasa, Mandarin, and Tamil. Their platform is designed for enterprise-grade compliance requirements, including Singapore data residency, MAS FEAT alignment, and PDPA compliance.
The Challenge
A Singapore-based NLP machine learning vendor had built a genuinely differentiated platform — purpose-built for Southeast Asian language complexity, Singapore data residency requirements, and enterprise-grade compliance — but their go-to-market function lagged far behind their technical capability. The founding team of ML researchers and engineers had productised their NLP research into a strong commercial offering, but had limited experience running structured B2B outreach in Singapore’s enterprise market.