Callbox

ICT Leader Aced More Than A Thousand New Leads With Callbox’s ABM Appointment Setting Program

1,248
SQL
59,103
Accounts Reached
139
Follow-ups
Successfully completed a 6-month Malaysia-wide, appointment setting campaign for an MY-based ICT company
Revived the Client’s marketability through proven targeted outbound account-based strategy

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Complete Results

SQL
1,248
Accounts Reached
59,103
Follow-ups
139

Key Highlights

  • Successfully completed a 6-month Malaysia-wide, appointment setting campaign for an MY-based ICT company
  • Revived the Client’s marketability through proven targeted outbound account-based strategy
  • Exceeded key objectives in terms of best-fit accounts and highly-interested sales contacts delivered

About the Client

Headquarters

Taiwan

Industry

IT, Software, Advanced Elevtronics Technology

Location

Malaysia

Target Audience

Decision Makers

IT Managers, IT Directors, CTO, CEO

Industries

All Industries

Locations

Malaysia

The Client

As a multinational company and one of the world’s top ICT brands, the Client specializes in advanced electronics technology. It’s core business focuses on fusing hardware, software and services to open up wider possibilities for businesses and consumers alike.

The Challenge

The Client has more than four decades of ICT experience and leadership. It started with service-oriented technologies and has kept the battle in its hands until it lost bearings in 2011 due to management hit-or-miss and tough market competition.
New Leads With Callbox’s ABM Appointment Setting Program