Complete Results
SQL
15
Positive Contacts
412
Follow-ups
38
Key Highlights
- With two weeks left in the project, Callbox proposed an integrated two-phase campaign to make a shift from event invitation to lead generation marketing to which the client agreed.
- Throughout the campaign, Callbox communicated regularly with the Client through PipelineCRM, which allowed the Client to monitor campaign progress in real-time.
About the Client
Headquarters
London
Industry
IT, Software
Location
London
Target Audience
Decision Makers
IT Managers, ICT, CIOs, HOD ITs, IT Directors
Industries
Police, Fire Services
Locations
Worldwide
The Client
The Client is a leading provider of enterprise workflow applications software and automation solutions that help increase efficiency and simplify business processes through process-driven applications. Based in London, UK, the Client serves a stable of more than 1500 corporate clients in 40 countries, with over 1 million users worldwide.
The Challenge
The Client was seeking to drive attendees to its Microsoft SharePoint Seminar in London. Its immediate goal was to produce high quality sign-ups.