Logistics Firm Giant Succeeds in Acquiring Quality Leads with Callbox ABM
The Client
The Client is a leading logistics automation firm that offers autonomous mobile robots (AMRs) for warehouse fulfillment operations. The Client’s technological breakthrough allows fleets of robots to navigate within warehouses or factories without requiring additional infrastructure.
The Challenge
The Client has this distinctive notion that robots should not take the place of humans in the workplace. For them, the key is not to replace humans with machines but rather to promote collaborative efforts between the two in order to yield more efficient and productive outcomes. The Client planned a marketing campaign but realized that their in-house team lacked the necessary knowledge, skill set, resources, and tools.