Complete Results
Key Highlights
- Multi-channel, AI-assisted execution with dedicated specialists and a central engagement platform ensured relevance and scale.
- Outreach and data handling reflected PDPA/GDPR/CAN-SPAM practices (identity transparency, consent/opt-out handling, retention limits).
- Research and enrichment, as well as global delivery processes, supported continuity and accuracy across markets.
About the Client
Headquarters
Singapore
Industry
Information Technology / Microsoft Solutions
Location
Singapore & APAC
Target Audience
Decision Makers
CIO, CTO, CFO, Heads of IT/Operations, Compliance/Risk Leaders, Transformation Directors, Business Unit Heads
Industries
Financial Services; Healthcare; Manufacturing & Logistics; Professional Services; Technology
Locations
Singapore (primary); Malaysia, Indonesia, Philippines (expansion)
The Client
A Singapore-based Microsoft Partner delivering enterprise solutions across Dynamics 365, Azure, Microsoft 365, Power Platform, and Security/Compliance to mid-market and enterprise organizations in regulated and high-growth sectors. Outreach, data handling, and messaging were aligned to accepted compliance practices for commercial outreach and privacy (PDPA/GDPR/CAN-SPAM).
The Challenge
The in-house team excelled at late-stage consultative selling but struggled to keep a consistent top-of-funnel across several APAC countries.