Complete Results
Key Highlights
- Launched a multi-touch campaign that helped accelerate the Client’s partner acquisition efforts
- Increased the number of potential merchant partners from SG retailers in the Client’s pipeline
- Expanded both branding and revenue potential with high decision maker reach rates
About the Client
Headquarters
Singapore
Industry
Software, IT, Merchant Services
Location
Singapore
Target Audience
Decision Makers
Owner, Restaurant Manager, Marketing Manager, General Manager
Industries
Retailers, Food and Drinking Places
Locations
Singapore
The Client
The Client is the Singapore office of a South Korea-based Internet platform developer that specializes in e-commerce, online-to-offline (O2O) solutions, and digital marketing. The company is a fully-owned subsidiary of a Fortune Global 500 firm with 2,300 employees and offices in eight countries.
The Challenge
Headquartered in South Korea, The Client established its Singapore office in 2012, providing a suite of integrated marketplace platforms tailored for the local online and mobile commerce segments. This included its flagship social discovery app launched in 2013 that allowed users to share and recommend places of interest in Singapore.