Complete Results
Key Highlights
- Successfully completed Events Marketing and Account-Based Marketing Lead Generation and Appointment Setting campaigns for a global data leader.
- Worked outbound campaign activities that let the Client engage more new customers in Australia and New Zealand.
- Achieved key objectives in terms of best-fit accounts and highly-qualified prospects.
About the Client
Headquarters
Ca, USA
Industry
IT, Software (Data protection, retention and management software systems)
Location
Americas, EMEA, APAC
Target Audience
Decision Makers
IT Managers/Directors, PICs of IT
Industries
Media & Entertainment, Government, Life Sciences, Manufacturing, Financial, Retail
Locations
New Zealand, Australia
The Client
The Client is a global leader in data backup, data recovery, and archiving solutions, providing expert advice and integrated solutions for reliable and cost-effective data storage management to customers worldwide.
The Challenge
The Client previously hired a lead generation company, but needed additional support for other marketing initiatives that they wanted to work out for the current year. So they looked for a reliable telemarketing provider with significant regional experience and robust resources to augment their current activities. After searching and comparing several service providers online, the Client was impressed by Callbox’s long track record in the B2B lead generation industry, and immediately penned a deal.