Complete Results
Key Highlights
- Successfully executed a 3-month full-funnel lead generation, appointment setting, and event marketing program for a Singapore-based tech media solutions company at ATxSG.
- Achieved an 83% appointment show rate by anchoring every invitation around each attendee’s specific ATxSG agenda rather than a generic booth visit request.
- Enabled the Client to build meaningful commercial connections with CMOs, Demand Generation Directors, and Agency Principals from global tech brands and APAC enterprises—turning a three-day exhibition into a structured, multi-week pipeline generation program.
About the Client
Headquarters
Singapore
Industry
Marketing, Advertising, and Events Agencies
Location
Singapore
Target Audience
Industries
Technology, B2B Media and Marketing, Digital Publishing, Demand Generation, Content Marketing, Agency and Media Planning
Locations
North America, LATAM, APAC
The Client
A Singapore-headquartered tech media solutions company serving B2B technology brands across the Asia Pacific region and beyond. Their portfolio covers B2B content syndication, tech media advertising, demand generation programs, sponsored editorial, digital publishing partnerships, thought leadership content production, and media buying—positioning them as a full-service media partner for technology companies looking to build awareness, generate demand, and engage senior buyers across APAC’s fast-growing digital economy.
The Challenge
The Client had secured premium exhibition space at Asia Tech x Singapore (ATxSG) for the first time. The booth investment was substantial, and leadership’s objective was clear: use the three-day event to open new commercial conversations with senior marketing and media decision-makers from global tech brands, regional enterprises, and APAC-focused agencies walking the exhibition floor. The challenge was converting that investment into a structured schedule of meaningful conversations, rather than relying on walk-in traffic and event serendipity.