Email is still one of the most potent ways to reach your prospects. However, how can you craft the perfect email to land you a meeting?
From the way you craft your lines to the way you convey your intentions through a simple message, there’s a lot of ways that you can get across and land yourself a meeting.
Let’s take a look at what types of emails work in getting meetings.
Providing Customized Advice
There are plenty of ways to go along this route, but the reason it works is that it shows your prospect that you’re paying attention to what they are doing and that you genuinely want to help out.
It can be something as simple as thoughts on a current campaign that they are running or an aspect of their business that they could improve on.
Usual ways to do this is to:
- Provide suggestions on improving a social media post that they made
- Provide insight on their current business model
- Point out a way that they can develop an ongoing process
Providing advice allows you to build customized messages for them, meaning that you actually took the time to study what they are doing. It makes them feel special and people in general like that feeling.
Also, you work on the rule of reciprocation. This means that since you already gave them something at the beginning of the relationship, it makes them more likely to provide you with something in return.
Finally, one of the most significant benefits of giving advice is that it establishes your role as an industry leader that is willing to take the time to help people out.
At the end of the day, they can choose to take your advice and go with another provider for the solution, but you’ll still be the organization that helped them out.
The Referral Email
Another powerful email is the referral email, and it works by using the power of the bond of the prospect with a shared connection.
Referral emails are great because they get opened by the prospect because you used the name of someone that they have already transacted with. In a sense, you’re riding off that bond.
By doing this, they will be more responsive to the message that you have for them. They are also more likely to trust you since you came with a referral.
However, make sure that a common connection has actually referred you or that you have their permission to use their name in the email.
Asking Them a Question
People love being listened to, but one thing that they love even more is being sought after to provide answers. It makes them feel special, and it’s a compliment to the work that they have.
If you find yourself at odds with how to reach out to a prospect, asking them a question might get the conversation started.
Possible questions for you to ask are:
- Technical advice
- A referral to another potential prospect (tricky to do)
- Comments on something that you are working for
You can even ask your prospect to work with you in connecting with other people.
Compliment Their Work and Ask To Connect With Them
Just as people like being asked questions, they also like being genuinely complimented. A compliment can allow you to start a conversation with them and get them to check another piece of work out.
For example, if you like the way they wrote about a particular topic, you can reference that piece of work and send a link to something that you think might interest them.
By complimenting their work, you can open up the conversation to more topics that interest you both.
Update Them About Your Organization
A hallmark email that lands meetings are updating your prospect list on the latest developments in your organization’s product line. However, make sure that you customize your email to reflect a significant need that they have that you can now provide for.
By doing this, you can show that your company cares about the problems that they have and that you can solve them with your new solution.
You can start the email by telling them about how your solution will solve a specific problem that they or companies in their industry are experiencing.
There are different ways that you can utilize the power of emails to score meetings that can ultimately lead to sales for your organization. All you have to keep in mind is that you have to personalize, target, and consistently test and tweak.
The testing process allows you to make sure that you are efficient with the emails that you send and that you achieve maximum results. Once you combine that with proper marketing automation, you have a powerful source of leads!
