Times can be really tough, that is fact. For Asian countries, this is not helping at all. This can be worse if your client base is in Europe, which is still in the midst of an economic squeeze. Conducting a lead generation campaign to attract prospect there can be full of challenges. Of course, not everything is that bleak. Think of the current situation as a mere challenge for Asian marketers who are intent on generating more sales leads. And there are ways for you to deal with that.
The first point you need to consider before you conduct your appointment setting campaign is choosing your market carefully. Putting yourself in a niche can be a good way to protect yourself during hard times since niche markets are more likely to be resilient (not to mention more willing to spend more) than the mainstream.
Secondly, monitor signs of trouble in the market. If you see that you are gradually losing market shares, or if a new product or service is becoming the talk of the town, then that is the perfect time to do damage control. It also helps if you can preemptively deal with any changes in the market, or employ an information dissemination tool, like telemarketing, to your advantage.
Lastly, stay flexible. You do not have to be lean or anything, unless being a large company becomes an annoyance. What is important here is that you have enough people and resources to deal with any rapid changes in the market. If you can do that, then you would still be productive in your B2B leads.
It is not that bad idea, right?
