If your business wants to succeed in yielding qualified leads, trust that your fill forms will do just that.
However, online marketers often ignore the fact that making efficient fill forms are as important in lead generation as having them in a landing page.
It is thus wise to nurture your fill forms, make them capable of capturing leads, and avoid counter-effective practices, the most infamous of which are as follows.
Overfeed your visitors.
Your campaign will all go down the drain if your forms are exhaustingly worded and perplexing, peppered with a lot of unnecessary questions and checkboxes. Clarity and convenience are imperative. And for this, you will need to design eye-friendly fill forms. Resources such as drop-down menus can be used in order to give that ease many people expect. Impress your prospects with your inkling for comfort.
Make your prospects do finger work.
One good way to irritate your prospects is to have them scrolling down just to locate your fill form. It’s a good workout for the finger, but in this day and age, everything has to be done in a snap. For this reason, place your fill forms ideally on the top right part of your landing page where they can be instantly seen.
Not giving a hoot about privacy.
The main issue with supplying one’s information is the uncertainty that goes with it. There’s no telling whether supplied data will be used as intended. And this is the reason why many users are reluctant to fill up online forms. But since we are not living in a dystopian society a la 1984, it is important to erase fears regarding privacy intrusion. Include a link that directs to your privacy policy, and your prospects may give a sigh of relief.
Overusing the word “submit.”
Humans are a particularly freedom-loving bunch. And the least they want is someone dictating them. It is typical that webpages have “SUBMIT” buttons for registrations and signups for free trials. It’s direct, but it has an obnoxious tone to it. A better strategy is to replace the word submit with something less harsh, like “Start my Subscription” or “Start my Free Trial.”
Knowing how to fashion your fill forms efficiently and positioning them at an advantageous location in your landing page entails an important facet of online lead generation. Creating quality forms merit only high quality leads, which is also effective in improving conversions and setting effective sales appointments.
Source: 7 Tips for Lead Generation Forms That Generate Leads
