Social media is tricky. It can either give you an awful lot of traffic or it can cause long term damage to your reputation. While some marketers are still on the fence with regards to social media’s true power, it cannot be denied that it inherently possesses the potential to brand a business with almost unlimited reach.
And reach is what marketing is all about.
Nevertheless, it’s still a delicate process to carry out. All the elements – timing, consistency, targeting, and measuring – must be present to make the most out of this enormous power.
One of the tricks out there is to post a piece of content more than once, with just a few tweaks in the way it is shared. This strategy not only increases the likelihood of your content getting found, but it also manifests presence, which is very important in building a reputation as a ‘go-to’ entity for business wisdom and niche authority.
Kissmetrics offers a 4-step approach on how to double your traffic from your social media lead generation campaigns:
Step 1 – Develop a Sharing Schedule
To begin sharing your content over social media more than once, you need to develop a simple schedule that will provide some guidelines for how often you want to share your content on each network. With this schedule, you will be tackling questions like:
Step 2 – Never Share the Same Message Twice
For most of us, when we share a blog post on social media, we include the title of the post, a link, and a few hashtags. This is fine. Once! But, it can get pretty monotonous for your followers if you aren’t careful.
The better strategy is to add some simple variety by asking questions or including pull-quotes from the post itself.
Step 3 – Optimize Your Content for Each Network
We all know that each social network handles images and text differently, but how much do you take that into account when you are creating social messages? One way to add some variety and value to your posts is to take advantage of the strengths of each network.
Step 4 – Monitor Your Results
As always, it is important to monitor your results to make sure the changes you make to your social publishing schedule actually work. Here are a few of the things you want to watch out for:
- A decrease or an increase in post activity.
- Negative feedback from your audience.
- A slowly fading interest in your content.
Read the full article at Neil Patel Digital
