Sales Prospecting Masterclass THE ACCOUNT-BASED MARKETING APPROACH

Learn about the modern ABM sales prospecting approach and how it can drive more profitable customers for ICT, financial, consulting and other B2B firms in Singapore.

Top-performing reps can turn 52% of their target contacts into sales meetings, while average reps convert only 19%. How well do you stack up? That’s what we’ll help you with in this free masterclass.

For B2B Marketing and Sales Leaders:

• Managing a team or department of salespeople
• Looking to build a sales process or upgrade an existing one
• Selling B2B products/services with long and complex sales cycles

Core Benefits

• Gain a solid understanding of the modern account-based lead generation process through an end-to-end practical guide
• Master each component in the B2B sales cycle with in-depth lessons
• Find out how to integrate ABM sales tactics and technology through hands-on walk-throughs
• Learn actual, proven lead generation and prospecting strategies from case studies and references

Why Join This Workshop?

As account-based marketing strategies increasingly become part of the marketing mainstream, many sales and marketing professionals still haven’t fully grasped how targeted sales prospecting activities exactly fit in a modern ABM process.

In this workshop, Callbox’s Creative Director, Charmaine Española, along with the company’s Director of Business Development, Sharifah Aljunied, will give you an in-depth, hands-on guide to effective account-based sales prospecting for B2B companies, covering key areas such as:

1. Selecting Ideal Accounts
2. Identifying Contact Personas
3. Capturing Prospect Information
4. Scoring Qualified Prospects
5. Nurturing and Converting Prospects

In short, the course gives you an end-to-end, practical walkthrough of every step and every component in an ABM sales prospecting process that generates results. At the end of the masterclass, you’ll have the tools and techniques needed to create or improve your strategy for turning potential buyers into actual customers.

About the Speakers

Charmaine Española is Callbox’s Creative Director. She has more than 14 years of experience in B2B marketing, specializing in content marketing, graphic design, SEO, digital marketing, and brand strategy.
Charmaine oversees Callbox’s content production operations and digital marketing campaigns. She leads the planning and execution of branding initiatives and creative strategy. Charmaine also consults with Callbox’s clients on improving their outbound and inbound sales prospecting strategies.

As Callbox’s Creative Director, Charmaine has implemented a number of programs and campaigns that expanded the company’s reach, enhanced Callbox’s brand, and established the agency’s reputation in the B2B industry.

Sharifah Aljunied is Callbox’s Director of Business Development. She has over 20 years of experience fulfilling various marketing roles with international companies throughout the Asia-Pacific region. Her areas of expertise include business development, account servicing, campaign management, budget controls, and marketing operations.

Grab the opportunity to grow your company better. Register below to reserve your seat now.